Frederik Petursson Madsen

CEO and Co-founder of Cirqle BioMedical, inventor of the hormone-free contraceptive 'Oui'

With an M.Sc in Management of Innovation and Business Development from CBS and several years of experience in the Medtech industry, it was not until Fredrik discussed the state of contraceptives with his girlfriend that he realized the magnitude of the problem and the lack of non-hormonal alternatives.

What is the problem?

The hormonal pill was introduced about 60 years ago, and since then, has become an industry standard for female contraception. Unfortunately, its systemic hormonal approach has burdened many with side effects and compromised efficiency. When Fredrik and his team started researching what products that were currently under development they found that the pharmaceutical companies that sell birth control had stopped research into new technologies years ago.

What is the Solution?

Learn more about OUI